Private 1:1 mentorship for founders and CEOs
The co-founder you always wished you'd had.
Someone to bounce ideas off, tell you you're on the right track, and help you work out the next best move when you can't see the wood for the trees. Calm, direct, 17 years in startups and leadership.
The problem
You're holding all of it. And most of it, nobody else sees.
The vision. The decisions. The risk. The team. The money. The pressure. The moments at 2am when your brain won't switch off.
You're expected to hold all of it and still make good calls, communicate clearly and keep everyone moving.
But pressure changes how you think, decide and communicate. It can make you rush, avoid, over-control, go quiet, get reactive, lose trust in yourself, stay stuck in work you should have handed off months ago.
And because you're the founder, that pressure rarely stays private. It gets into the team, the pace, the quality of your decisions and the way the whole business moves.
Most founders don't need another course or another strategy deck. They need someone in their corner who actually gets it.
What this is
Half thinking partner. Half the person who keeps you steady.
Confidential 1:1 support for founders and CEOs who want the kind of clear, honest, strategic help they wish they had from a co-founder.
Someone who helps you think clearly, regulate under pressure, make better decisions and keep moving without burning yourself or your team out.
Part of it is strategy, the decisions, the priorities, the hard conversations, the stuff you can't say to your team or your investors. Part of it is the nervous system work underneath, because when your body doesn't feel safe, no strategy in the world actually gets executed.
I bring both. 17 years as a CMO and operator in crypto, Web3 and fintech, plus training as a somatic practitioner. So you get the business brain and the thing that makes you able to act on it.
What we work on
- Pressure and how it's affecting your decisions
- Decision-making when the stakes are high
- Communication and the conversations you've been avoiding
- Burnout risk, before it becomes burnout
- Team dynamics, delegation and ownership
- Funding, growth, restructuring or change
- Founder confidence and self-trust
- Focus, capacity and performance
- Moving from reactive back into clear action
The method
A.R.E.™ Assess, Regulate, Energise.
A
Assess
Understand what's actually happening. Not just the surface problem, but the pattern underneath it. A strategy issue, a team issue, a pressure response, a founder bottleneck, or an avoidance loop.
R
Regulate
Create enough internal safety to respond instead of react. Not calm for the sake of calm. Calm so you can make better decisions from more capacity.
E
Energise
Move into clear action. A cleaner decision, a better conversation, a sharper priority, a delegation shift, or the next step you've been putting off.
Who this is for
Founders and CEOs who are:
- Carrying risk and pressure in high-stakes environments
- Navigating growth, funding, restructuring or change
- Making big decisions without enough space to think
- Feeling reactive, avoidant, over-responsible or exhausted
- Leading teams who are quietly absorbing their pressure
- Building in crypto, fintech, Web3, AI, deeptech or fast-moving scaleups
- Wanting private, personal support from someone who's actually done it
How it works
Built around what you're actually carrying.
- Private 1:1 sessions
- Pressure and decision mapping
- A.R.E.™ practice built for your real life
- Voice-note support between sessions
- Prep for difficult conversations
- Support through funding, restructuring, hiring, firing or growth
- Strategic advisory where it's useful
- Nervous system tools for the high-pressure moments
Why me
Strategic, practical, and personal.
17 years in startups, marketing, crypto, Web3 and tech. Former CMO and operator experience at Bitcoin.com, OKX and Liquid. Founder advisory, somatic and nervous system training, and pattern recognition across people, teams, communication and growth.
This isn't generic coaching. It's strategic, practical and personal. I help you see what's happening, decide what needs to shift, and actually move.
Testimonials
From the founders I've sat with.
"Emily helped me shift my mindset. I had been overwhelmed and stuck at the start of building our business, but she encouraged me to create my goals, get regulated and act towards achieving them. With her help, I was able to develop a vision for myself and identify the necessary steps to make it a reality and at the same time work through the anxiety and fear with all the nervous system stuff she teaches you."
Julia
CEO, Tingz
"Throughout our collaboration, I witnessed significant improvements in my professional life, coupled with achieving a much needed balance between my career and personal life. Emily's guidance was instrumental in these achievements, marking a period of substantial growth in our business."
Mario
Layer X
"If you want to get out of reactive mode, and see yourself taking action on things that may have stagnated, Emily can help you get back on top of it all and removes the anxiety and overwhelm for you at the same time. I enjoyed seeing my week to week progress and Emily holding me accountable too. I highly recommend working with her."
Kate Pincott
Founder & Creative Director
Final word
Carrying it all on your own?
If you're a founder or CEO holding pressure, risk and decisions that feel too heavy to carry alone, let's talk. No agenda, just a confidential conversation about what's actually going on.